The cigarette market is relatively flat and tending to decline long term but recent efforts to combat contraband trade have lifted duty paid volume. The majority of adult smokers are males, also the high number of tourists which visit Mauritius every year contribute to the per capita consumption. The market exhibits strong western characteristics with king size lengths dominating. International brands are popular, assisted in part by the dominant presence of BAT and the influence of tourism. The local production ended in 2007 and the market now is supplied entirely by imports.
-Mauritius is a small but fairly stable market for cigarettes
-The cessation of local production by BAT in 2007 meant that supplies are now restricted to imports and are thus more expensive than previously
-Mauritius has adopted a proactive stance towards tobacco control. It was one of the first countries in Africa to require graphic warnings on packs and during 2012 it was announced that the current ban on smoking in public places was to be extended
-Excise duty rates have been increased significantly to help price smokers out of the market
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This is an analytical report which provides extensive and highly detailed current and future market trends in Mauritius market.
What else does this report offer?
-Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis and our in-house expertise
-Detailed information such as market shares and recent developments of the manufacturers, leading brands along with company profiles
-Regulations, taxation, retail pricing, smoking habit and the growing health concerns affecting overall production
-Prospects and forecasts of overall sales and consumption for 2015 to 2025
Reasons To Buy:
-Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market
-Identify the areas of growth and opportunities, which will aid effective marketing planning
-As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of Mauritius market is crucial to ensuring maximum future sales
-The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers
-Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future
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